A Doodle Time Fun Business
Concept
There are a variety of sales concept
models for selling Doodle Time Fun products. The small
retail outlet in a high volume venue is probably the best if you want to maximize
sales.
Small Retail Outlet: Renting a cart or kiosk in
a shopping center, mall, flea market, airport, or tourist area is ideal for selling Doodle Time Fun
products. Rental costs and terms associated with these arrangements vary greatly. The ideal
arrangement is one where you pay the least in rent, with flexible terms (lease length, hours of operation,
etc.), at a location with a high customer traffic volume.
Displays and business rules & requirement will also vary from venue to
venue. Consider your display plan and start up costs for such things as a cash
register/box, sales packaging supplies (rubber bands and long bags (like those use for wine bottle sales)
work good; just roll up the prints, put a rubber band around them and slide them in a long bag.
Cardboard tubes or boxes are also good but they will cost you more (3x12 inch tubes, purchased in bulk, will run
about 50 cents each). However, in some markets, where you can add the tube price to the product cost,
this may be a good way to go. Selling products in tubes or boxes suitable for mailing may increase
sales. Many customers will want to send them to their friends or relatives and the tubes are ideal
for mailing.
You will not need much space to store your Doodle Time Fun prints. A stack of 1200
prints takes only about 12"x18"x12" of space. This should give you plenty of room to display full or
partially colored sheets of all the prints you sell. A good way to do this is to partially color the prints, have
them laminated at a local office supply retailer, and neatly mount them to a display
board.
Also, and this is very important, DEMONSTRATE
coloring prints while you wait. It WILL draw in customers. Having them notice your product, show
interest in it, then realize the reasonable price, is the sure combination to make sales. You can either set
up a small drafting table where you work or purchase a drawing board from a craft or art store to hold the print on
your lap while you color it. Make sure customers can watch while you color. You may even want to set up
areas where customers can color prints themselves. Nothing will hook them more than doing some coloring
themselves.
Use your imagination in setting up your display. This is not a franchise. We only sell
Doodle Time Fun prints. We don't dictate anything about how you market the
product.
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